If you run a small blog, you need to post three to four new posts a week. Longer posts are better for SEO. And be sure to keep older posts within your site’s core domain. If you have a larger team, you can focus on making more relevant posts.
HubSpot recommends small blogs post three to four new posts per week

For small blogs, HubSpot recommends publishing three to four new posts per week for SEO purposes. However, a few of their recent reports doesn’t mean that you should publish more content than that. You should still maintain a quality standard, and be careful not to post low-quality content. In fact, poor-quality content can hurt your reputation and search traffic. According to research by Kissmetrics, blogs that post three to four new posts per week receive twice as many unique page views each month as those that don’t.

Small blogs should also be consistent in publishing new content, including deep tactical blog posts and promotional posts. The new content must appeal to the audience and meet the small business’s goals. It can range from a video tutorial to a 300-word blog post. In order to determine the best mix, you must consider your resources and audience.

Another important aspect of blog content is quality. Search engines are not only looking for keywords that are repeated throughout the content, they also take the quality of each page into account. Consequently, low-quality content will not appear in search results.
Longer posts are better for SEO

When it comes to SEO, longer posts are better for your blog. Longer posts are more comprehensive, and this gives Google’s algorithm more time to analyze your content. Longer content also attracts more backlinks, and these can help your rankings. In addition to this, longer posts are more likely to get shared on social media, which is an important factor for SEO.

According to a BuzzSumo study, the average blog post is 1,236 words long. This is up 56% from 2014. In fact, the length of blog posts is a key ranking factor for SEO, and if your posts fall outside the sweet spot, you’ll see a dramatic drop in your SERP position. This is important because even the best blog post is not worth much if no one can find it. Unfortunately, there is no magic number for the ideal length of a blog post. Therefore, the only way to determine the best length for your blog is by using data.

In addition to having a shorter post length, you can use images and other media to make your post more appealing to readers. While Affordable SEO LLC write an article are great for attracting visitors to your blog, they can also improve your site’s SEO ranking. In full local SEO strategy , it’s important to include a balance of text and media in your posts to boost their SEO.
Keeping old posts up to date

One of the best SEO strategies is to update old posts frequently. Not only will this increase the number of organic search views and clicks, but it will also help you establish your authority and build trust with readers. Updating older content is also beneficial for your backlink profile. Google constantly changes and learns what makes it happy, so you should always aim to keep old posts updated with fresh content.

Before you update an old post, make sure that you have properly optimized it for SEO. This includes ensuring the alt text of any images, which describes the image to search engines and visitors. Keeping old content updated is a continuous process, so it’s important to schedule this task on your editorial calendar. Ideally, you should publish a new update once every quarter.

Once you’ve identified old posts that are close to ranking, you can use Google Search Console and Ahrefs to identify which ones need updating. Using a plugin like Ahrefs, you can make some simple changes to your pages and make your content more relevant for your readers. For example, you can add the current year to the H1 tag, which is visible to readers and search engines.
Keeping older posts within your website’s core domain

Updating older posts is an effective way to increase your site’s search engine rankings and boost website traffic. In addition to extending the life of old content, it also allows you to target specific keywords that your users are searching for. For instance, if you have an evergreen blog post that you’ve written in the past, you may want to update it and put it up on your main site. However, you should not just update the content; you should also do a link audit to find and fix broken external links. This is important to avoid penalties from Google for broken links.

You should also consider including an editor’s note in your old posts. This is especially important if you have changed the content, and you don’t want your readers to be confused by the changes. The note can include the date and reason you made the changes. In addition to updating the old posts, you should also optimize them with keywords that relate to your core business.

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