When selling SEO services, you need to tailor your sales approach to the type of client you’re targeting. Before contacting your prospect, do some research about their needs and challenges. Use your findings to prime your conversation with relevant questions. Create a set of intake questions that will help you probe into your prospects’ goals, challenges, and marketing budget.
Selling SEO services to local businesses
If you are selling SEO services to local businesses, you need to know how to differentiate yourself from external SEO companies. Local searchers typically have strong purchase intent. Moreover, 72% of them will visit a local business within five miles. Affordable SEO LLC: SEO Link Building blog post makes them great leads for digital marketing agencies. However, selling SEO local article from Affordable SEO LLC to local businesses is not an easy task. You have to prove your expertise and demonstrate that your company is a good fit for the client’s needs.
You can build a strong rapport with your potential clients by presenting them with case studies and statistics from reliable sources. This way, you can show potential customers that you are providing a service that helps them increase their website traffic and lead generation. Customers also want to see the results of your SEO efforts before they decide to use your services. Of course, this is not always possible. But there are ways to do it.
Whether you’re selling SEO services to a small local business or a large global brand, your sales process should be similar. However, make sure you don’t sound like a robot and overwhelm potential customers.
Automating follow-up emails
Using automation software, marketers can personalise follow-up emails to their subscribers. No https://www.affordableseollc.com/local-seo-services/ likes to receive a cookie-cutter sales email, so tailoring your follow-ups and content to the individual will help you establish trust and build a relationship with your subscribers. And with marketing automation software, personalisation is unlimited. You can even customize your follow-ups based on your buyer personas.
A HubSpot study involving 200 emails sent over a 10-month period found that the average person opens emails on Tuesdays and interacts with them most during 11am Eastern time. This data shows that automated follow-up emails can increase your conversion rate and keep your leads happy and engaged.
An automated follow-up email series can also help you keep your leads moving through your sales funnel. You can send additional information to a potential customer after a consultation call, share useful resources, and continue the relationship with your prospect through a follow-up email series. Emails can be sent even while you are asleep, which can help you focus on making more sales.
Affordable SEO LLC
4407 Temecula St UNIT 6, San Diego, CA 92107